Good food provides good health;

Good health provides good quality of life;

So, good food provides good quality of life.

For Jenan, quality of life means your physical and emotional well-being. Quality food contributes to both; it nourishes your body while providing you with a sense of satisfaction until your next hunger pangs strike.

Food for health

You need food to keep yourself going, maintain a healthy weight and keep your immune system strong.

But, how much food is enough for you to stay healthy?

Eating too much always puts you at greater risk of health problems like obesity and other conditions related to overnutrition. For example, eating high-calorie foods daily can increase your weight drastically. Your calorie levels remain higher than what is normally required by your body, leading to the accumulation of fat deposits. Your body stores up excess calories as fat.

This shows that food can also adversely affect your quality of life. Therefore, understanding food is important to achieve our goal of a healthy mind and body. Mother Nature has gifted us with plenty of sustainable foods to promote growth and lead a disease-free life.

But, how do we establish a healthy diet with a proper balance of nutrients?

There is no single food that can provide us with all the necessary nutrients that our body yearns for. We’ve to mix and match different foods from different food groups to get the right nutrients in the right quantities. By managing food, we are managing the nutrition intake and our health.

Five food groups

Generally, foods are classified into five groups, based on their nutrient content:

• Grains and cereals: Source of carbohydrates. Eg. wheat, oats
• Vegetables: Source of vitamins, minerals, dietary fibre, and phytonutrients. Eg. beans, legumes, leafy vegetables
• Fruit: Source of a variety of vitamins such as C & E, fibre, minerals and phytonutrients. Eg. banana, pomegranate, apple, mango
• Dairy-based: Source of calcium, important for teeth and bone strength. Eg. milk, cheese, curd, yoghurt
• Protein-based: Essential for muscle growth and tissue repairs. Eg. lean meat, poultry, eggs

A quality diet is an all-inclusive diet with the perfect mix of foods from these five food groups.

What Jenan offers to improve your quality of life

As one of the healthiest oat, flour and egg brands in Dubai, Jenan is always committed to enhancing the quality of life of our customers. Our efforts have always been focused on providing healthy foods and nutrition to the people of the UAE and beyond. We offer a range of high-quality food products that broadly fall into the two main food groups: grain and cereal and protein-based.

• Flour: from strong multi-purpose flour to high-protein wholemeal and self-raising flour for baking
• Oats: High-calorie oats that are gluten-free and rich in fibre and protein
• Eggs: Locally-produced eggs and special omega 3 fortified eggs

To help you make healthy food choices for your mealtime, we also bring you an excellent collection of recipes using Jenan products and ingredients from the other three food groups (depending on the type of dish). Browse and find recipes for breakfast, lunch and dinner, among others, here.

It’s true that quality of life can mean much more than just physical and emotional health. But, one’s physical and mental conditions can affect their quality of life. At Jenan, we do our best to improve the diet quality of our people because we know that improving it can improve the quality of life of our people.

Avena sativa or oats have been providing energy to human beings as well as some animals for thousands of years. Originally a Scottish staple, the grain was first introduced in the European farming scene around 1500 BC.

Over the years their production has seen sporadic highs and lows with the coming of other cash crops. But, today they’re making a strong comeback with a high consumption rate across the world, replacing other cereals dominating the breakfast, lunch and snack menu of every home.

In the UAE, the demand for oats is soaring like never before with more and more people adopting the food and influencers promoting it for its many amazing nutritional benefits.

Good source of essential nutrients

Oats are a minefield of macronutrients, micronutrients and antioxidants. They’re, in fact, more nutritious than the most commonly consumed cereals. In comparison with rice and wheat, they contain higher concentrations of proteins, fats (monounsaturated fats), iron, vitamins (B and E), beta-glucan fibre, and antioxidants (avenanthramides).

Interesting health benefits of the grain

Oats owe much of their health benefits to beta-glucan fibre - a soluble fibre that has the potential to lower cholesterol levels, regulate blood sugar, and reduce blood pressure, thus ensuring a healthy gut and minimising all possible risks of heart attack and other diseases.

Beta-glucan is a prebiotic. Consuming it can promote the health of your colon. When you eat oats, the beta-glucan fibre partially dissolves and forms a viscous liquid in your gastrointestinal tract, which makes you feel full, establishing a healthy balance of your gut bacteria.

The presence of beta-glucan also suppresses your appetite, helping you keep your weight in check. Since you feel full, you don’t tend to eat more.

Among the cereals, only oats are known to possess avenanthramides, a type of powerful antioxidant that is known for its anti-inflammatory properties. Avanenthramides encourage the production of nitric oxide in your body, which causes your blood vessels to dilate, easing the blood flow.

While these were a list of the major ones, there are a lot more benefits to oats. So, start including oats in your daily diet right from today!

A dozen ways to eat oats

There are more than a dozen ways to eat oats, not including porridge. Check out our healthy oatmeal recipes here.

Know the grain

Step into any store in the UAE, and you can find oats of different types, ranging from steel-cut oats to rolled oats and oat flour. Of course, you can go for what you like, but it always makes sense to choose one that is versatile, so that you are not bored of eating the same kind of dish. As one of the best oats brands in the UAE, Jenan offers instant read-to-cook white oats that are versatile, gluten-free and have high calorie, protein and fibre. You can easily try different and delicious recipes with it.

We know very little about the health benefits of Omega 3. Researches, done across the world so far reveal that these unsaturated fats are essential for maintaining good health. They are also effective in preventing various health issues ranging from vision impairments and skin problems to dementia and heart attacks.

What are Omega 3 fats?

Omega 3 fats or fatty acids are a category of polyunsaturated fatty acids (aka PUFAs in medical parlance). They are critical for your healthy existence and hence, indispensable in your daily diet.

There are three types of Omega 3 fats:

1. ALA or alpha-linolenic acid
2. DHA or docosahexaenoic acid
3. EPA or eicosapentaenoic acid

ALA is a short-chain fatty acid, obtained mainly from vegetable sources like flax seeds, walnuts, and green leafy vegetables. Being an essential fatty acid, our body cannot produce ALA on its own. On the contrary, EPA and DHA are long-chain fatty acids, which our body produces by converting ALA but in very limited amounts. Therefore, relying on outside sources is the only possibility of getting Omega 3 fatty acids.

What is so special about Omega 3?

Omega 3 is a vital constituent of cell membranes, particularly in the eyes and brain. Besides this, it is anti-inflammatory. It can prevent chronic inflammation in your body, which is one of the key reasons for heart diseases and arthritis.

In fact, Omega 3 Fatty Acids owe credit for most of its benefits to its anti-inflammatory property.

1. Good for your eyes

A major part of your retina contains DHA and that’s why Omega 3 is so crucial for your eye health. Omega 3 deficiency is often linked to problems like AMD (Age-related Macular Degeneration), Glaucoma and other eye-related illnesses. Therefore, including more Omega 3 enriched foods in your daily diet can be very beneficial for you.

2. Good for your muscles

With age, protein synthesis declines in your body causing loss of muscle mass. Recent researches have stated that an Omega 3 rich diet promotes protein synthesis helping you maintain your muscles to a good extent.

3. Good for your heart

Being anti-inflammatory, Omega 3 improves the health of your blood vessels. Cardiac diseases are normally caused by high levels of triglycerides, blood clots and hypertension. An Omega 3 rich diet can counter these threats, lowering the risk of heart attack and stroke.

4. Good for your skin

Your skin is exposed to all kinds of allergens and toxins in the environment. If your Omega 3 intake is insufficient, this poses a high risk of skin ailments. Moreover, several studies attribute the cause of skin problems like eczema and psoriasis to EPA and DHA deficiency. Omega 3 is a wonder nutrient as far as skin health is concerned. It can repair and restore your skin health.

5. Good for your brain

About 60% of your brain constitutes fat or essential fatty acids. Omega 3 is one such fatty acid that prevents chronic inflammation in your brain, enabling your brain to send and receive signals without disruption. Though inconclusive, studies claim that the nutrient is potent enough to treat several neurodegenerative diseases.

6. Good for your mood

Omega 3 influences your mood. Consuming more omega 3 rich foods lowers your cortisol levels, a hormone that is associated with stress, improving your mood.

What are the best sources of Omega 3?

In general, Omega 3 can only be acquired from dietary sources. Since there is no recommended daily dose for this nutrient, the more you have it, the better it is for your body. Therefore, always, choose a diet that includes fish, walnuts, dark green leafy vegetables, avocados, Omega 3 enriched eggs and foods. This ensures that your body gets ample amounts of Omega 3, naturally to carry out its daily functions.

You can also buy Omega 3 supplements if you think your dietary sources fall short of it. But it is always best to get it from your food. You may not know how much quantity of Omega 3 is present in the fish you eat and whether that particular fish contains Omega 3. So, in order to make sure your diet contains Omega 3, go for Omega 3 enriched foods from trusted brands.

Jenan is a well-known egg supplier and a trusted egg brand in the UAE. We are the first to produce Omega 3 enriched eggs in Dubai. This is made possible by different methods of feed enrichment like providing flax seeds to our hens. Flax seeds are a good source of Omega 3 fatty acids, and eggs laid by our flax seed-fed hens have a high concentration of Omega 3.

As we look back over the past 45 years, we understand that Jenan has come a long way. From being part of a family-owned business, we are now recognised as the people's most-preferred food brand.

The National Flour Mill

Jenan has made great strides in its journey that started way back in 1976 with the establishment of National Flour Mill by Al Ghurair Foods in Dubai. The National Flour Mill marked the dawn of industrial revolution in the country and was the first-of-its-kind flour mill in the UAE. It was set up with a vision to offer fresh bread to the UAE residents.

Gradually, the demand for our flour rose and soon, the mill began producing 800 tonnes of flour a day, which is almost triple its capacity. 21 years later, in 1997, we set up our second flour mill in Jebel Ali, again in Dubai to cater to the overseas market. This was, actually, a realisation of our dream to expand our footprint to other countries. And, this mill was capable of producing 1300 tonnes of flour daily. Both these mills together, now, produce over 50 varieties of flour including all-purpose flour, wholemeal flour, wheat flour and self-raising flour.

Extending Our Reach

Being a miller by nature, flour is our flagship business and we are proud to offer the best-quality flour for our customers. A major flour supplier in Dubai, Jenan now supplies to over 50 countries in the world covering the Middle East, the Indian SubContinent and the Far East.

To satisfy the burgeoning demand for Jenan flour in both the domestic and international market, we’ve scaled up our milling capacity by adding more mills to our National Flour Mill line. Today we have six mills in operation, two in the UAE and the others are located in Sudan, Algeria, Lebanon, Pakistan and Sri Lanka. Together they produce 5,500 metric tonnes of wheat daily.

Timeline of Our Milling History

1976 - Al Ghurair Foods entered the UAE food scene by setting up National Flour Mill in Dubai. The production capacity is 800 tonnes per day.

1997 - We opened our second mill, with massive storage facilities, in Jebel Ali Free Zone, Dubai. The production capacity is 1300 tonnes per day.

2002 - NFM acquires 50% stake in the flour mill in Sudan. The production capacity of this mill is 1,300 tonnes of wheat flour per day and storage capacity is 80,000 tonnes.

2003 - Sri Lankan flour mill became operational. NFM holds 90% stake in it. Production capacity is 1000 tonnes of wheat per day and storage capacity is 60000 tonnes.

2004 - We set up a new flour mill in Algeria with a production capacity of 5000 tonnes per day.

2011 - Started another mill in Tripoli, Lebanon with an aim to be the no. 1 flour brand in the region.

Adding an egg or two to your diet can help you meet your daily nutritional requirements. Besides balancing your diet, there are numerous other health benefits linked to eating eggs daily such as increasing metabolism, boosting the immune system, and improving brain health.

However, not all eggs are the same, providing the same benefits. Only locally-produced eggs can be considered a good source of all the essential nutrients.

Here’s a list of benefits that are attributed to locally-produced eggs.

Tasty

Locally-produced eggs mean they don't undergo much travel to reach your nearby supermarket, thereby staying fresh and flavourful till you eat them. When cooked they taste better than their 20-30 day old versions. Eggs have a shorter shelf-life; even if stored well their quality drops after 3 or 4 weeks. So, the fresher they are, the tastier they will be.

Jenan eggs are farm-fresh; delivered right after they are laid. You’ll know the difference in taste once you give it a try.

Healthy

Fresh eggs are healthier! Like any other fresh produce, eggs also start to degrade the moment they are produced. But, the process takes weeks before they go completely useless. Their nutritional value also declines over time. Locally-produced eggs ensure that you get them fresh - to be precise, in a few day’s time and in their nutrient-rich form.

Jenan eggs are not only farm-fresh but also nutrient-dense. To make our eggs the healthiest food option around you, we raise our hens as 100% vegetarian meaning their eggs will be free of animal protein, chemicals and hormones.

Nutritious

An egg is a warehouse of nutrients. From proteins to a range of vitamins and minerals, you can find traces of almost all the powerful nutrients, even rare and unknown ones in an egg such as choline, zeaxanthin and lutein, all of which can contribute to your overall health and well being.

However, the nutritional contents of eggs vary depending on what the hens are treated to. Jenan eggs are Omega 3 fortified - a nutrient known for improving heart health - because we feed flax seeds to our hens. Also, being exposed to sunlight, our hens produce eggs rich in vitamin D, which can make your bones and teeth stronger.

Sustainability

Buying locally-produced eggs promote environmental sustainability. Farmers can avoid transporting their eggs to longer distances which reduces the consumption of fuel as well as other resources like packaging and refrigeration. This not only lowers the carbon footprint but also encourages local farmers to produce more local foods.

Jenan is a sustainable food brand that is really conscious of the environment. Our eggs are produced and distributed without hampering the environment.

Safety

Locally-produced foods go through a strict safety mechanism before they are offered for consumption in the UAE. The authorities permit only those farmers who have a proper food safety system in place - right from production through to supply - to sell their products.

Jenan is a retail brand of Al Ghurair Foods that owns the biggest farm in the UAE. Our farm is Halal-certified and holds multiple HACCP - ISO accreditations related to food safety. With over a million hens, we are able to produce about 600,000 eggs per day.